AIA Business Academy is a high-impact, four-part bootcamp that equips firm leaders with the strategy, leadership, and financial skills to grow their practice. Led by top MBA professors, the program helps you develop a strategic plan that aligns with your firm’s value proposition, adapts to market shifts, and drives measurable long-term success.

Program overview

Struggling to scale, communicate your value proposition, or implement a sustainable business strategy? Leading an architecture firm takes more than great design—it requires strategic vision, strong leadership, and business acumen. AIA Business Academy helps architects nationwide master the business side of practice— equipping firm leaders with the tools to strengthen their value proposition, build a highperforming team, and ensure long-term success. This four-part, blended program includes two virtual sessions and two in-person sessions, kicking off June 9 at AIA26 in San Diego. Led by top MBA university professors, the academy combines expert instruction, cohort collaboration, and real-world case studies to help participants turn strategy into action. Over five months, firm leaders gain practical frameworks they can apply immediately—building clearer strategy, stronger decision-making, and measurable business results—supported by a nationwide network of peers facing similar challenges.

Program benefits  

• Build a compelling value proposition for your firm
• Use proven frameworks to evaluate market opportunities
• Strengthen your leadership and client relationships
• Execute your strategic plan with measurable results
• Gain high-impact insights from a nationwide cohort of peers

Program options & pricing

AIA Business Academy offers two options: Basic Program and Program Plus. Program Plus includes exclusive extras for deeper engagement, including a complimentary AIA26 Full Pass—valued at up to $1,649.

AIA members save thousands with special member-only pricing. Full pricing details are available on the program website: https://www.aia.org/community/events/aia-business-academy