A+D Screening: Modernism Inc.

Events

AD Screening Modernism Inc

Date: 12/10/25 6:00 PM
Website: www.adfilmseries.org
Location: Burlington, Brattleboro & Virtual

Modernism, Inc. provides a rich, thoughtful exploration of Eliot Noyes’
influence on design, architecture, and the corporate world. Coining
the term, “Good Design is Good Business”, Noyes built design
programs that essentially transformed some of America’s most powerful
postwar corporations. This film weaves Noyes’ story with the broader
context of corporate America’s embrace of Modernism during the
period of postwar economic expansion, and culminates in the backlash
against Noyes and his generation at the Aspen Design Conference
during the countercultural upheaval of the Vietnam era. One of the,
“Harvard Five”, Noyes also helped establish New Canaan, CT into
a laboratory for residential Modernism. The idea of beauty with utility,
which was generated from the Bauhaus art movement, continues
to remain vital today, and for this, we thank Noyes.

*Guest Speakers (Burlington Venue):

INTRODUCTION by Frederick Noyes, FAIA, son of Eliot Noyes, will introduce the film with a focus on Noyes' connections to Vermont, specifically the design of his family home in Killington. He will discuss how the design was an extension of the ideas that began with the New Canaan Noyes house, featured in the film, with a focus on the spatial design qualities of the very simple structure.

The post-film Q&A with Frederick Noyes, FAIA will be moderated by Devin Colman, director of the UVM graduate program in Historic Preservation, covering the following topics: 

  • Why Modernism emerged at, roughly, the World Wars and its global impact
  • The 'sideways' expansion of Eliot Noyes' architectural training to other fields and its current relevance to those in practice
  • The Eliot Noyes design principles and how they're exemplified in his work and beyond architectural practice
  • The importance of collaboration
  • The future of architecture
  • The Eliot Noyes Center 

Earn (2.5) AIA LUs for attending the Burlington Screening

Contact: A+D Film Series
Email: ADfilmseries@ gmail.com

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