A+D Screening: Modernism Inc.

Date: 12/10/25 6:00 PM
Website: www.adfilmseries.org
Location: Burlington, Brattleboro & Virtual

Modernism, Inc. provides a rich, thoughtful exploration of Eliot Noyes’
influence on design, architecture, and the corporate world. Coining
the term, “Good Design is Good Business”, Noyes built design
programs that essentially transformed some of America’s most powerful
postwar corporations. This film weaves Noyes’ story with the broader
context of corporate America’s embrace of Modernism during the
period of postwar economic expansion, and culminates in the backlash
against Noyes and his generation at the Aspen Design Conference
during the countercultural upheaval of the Vietnam era. One of the,
“Harvard Five”, Noyes also helped establish New Canaan, CT into
a laboratory for residential Modernism. The idea of beauty with utility,
which was generated from the Bauhaus art movement, continues
to remain vital today, and for this, we thank Noyes.

Contact: A+D Film Series
Email: ADfilmseries@ gmail.com